One of our subscribers is a music lessons studio that would like to get more weekly session sign ups and ultimately, grow his business to take on 80 additional recurring customers.
The first thing I want to get into, is telling all you readers out there, that a lot of what we're gonna go over in this post (and future posts to come) can be applied to your business. Even though you don't have the same type of business we're going over now, you'll still be able to extract massive value from our tips, especially if you take action on our suggestions.
Having a local business that's service-based is like having a cash machine that needs oiling and consistent lubricating. What I mean is, you need to be constantly making sure everything is flowing correctly in your business at all times. A big part of doing this comes from having a set of processes and systems already set up to allow for your business to run like a true money machine. One over-looked piece will make your company work as if it's a hose with a hole in it. It'll seem like it's flowing properly and can take on as much water as is put into it. But that won't be the case and you'll never know it. Having a hole in the hose will cause you damage in your reputation. The hole represents your leaky flow in processes and systems. If you don't have a system and you only have a person that is key to a specific process, there's your hole. Any time there's a person that is necessary to making a business run smoothly means that business has a bottle neck and can't grow to max capacity.
So, Mr. Music Lessons Guy - Do you operate your business this way to begin with to be able to take on the 80 additional clients per month? If so, excellent let's continue; if not, address this now - before moving onto our next steps.
Having a Fool-proof Marketing Plan
If you don't have a great marketing plan set for your businesses future, you may as well not be in business for yourself. Without marketing correctly, you'll be forced to have things handed to you, if they ever come, without knowing how to scale and how to successfully get customers without just waiting for them to come to you.
Unlike the notion we all like to believe is the case in business, if you build it, they will NOT come. You must market your business to be in front of the ideal customers you'd like to reach. For a music studio that teaches people how to play the piano and guitar, You're going to want to run some ads. Starting with Facebook ads for this type of business is a good idea, but there's nothing like doing some search engine optimization that will get the site to be in front of people searching for the services. All-in-all, get your marketing plan together and execute.
Once the processes and the marketing is set up, you need to start experimenting. If you have the budget, with just optimizing your site to come up when people search for "music lessons near me" or anything similar, will bring you business like no other method. The problem is that it's expensive. The need for new customers should surpass the expense if you do have the budget to pay for this kind of service from a professional.
Making ads will help as well. I'd strongly suggest going to elementary schools and sponsoring all their teams and having your logo on their uniforms. It will help an absolute ton in smaller cities and even bigger ones. This will draw in brand recognition from parents that are wanting to give their child music lessons or at least get their kids to do some extra curricular activities. Doing this will help you understand if kids parents are actually your target that's worth spending money on. Then you can target families and write ad copy based on the parents being the people to appeal to your ads.
Music Lessons Las Vegas is the company that asked the question for how to grow a local music instruction studio from scratch. They asked, and so we answered. Submit your questions and we'll answer them as fast as they come in! Get to know the askers progress by checking out their website here: https://www.lessonslasvegas.com